"DISCOVER “100 YEARS”
THE SONG WE’LL ONLY HEAR #IFWECARE, A CENTURY FROM NOW."
On November 13th, LOUIS XIII Cognac premiered "100 Years", A Song We’ll Hear In A Century, But Only #IfWeCare About The Planet. "100 Years" is a first-of-its-kind musical composition created by Pharrell Williams and not set to be publicly released until the year 2117. LOUIS XIII and Pharrell's partnership is the result of a mutual dedication to the environment and an appreciation for its fragility. This artistic project expresses the delicate relationship between nature and time, and the long-lasting effects humans have on their environment. LOUIS XIII is familiar with those effects, as it must always think a century ahead: each decanter of LOUIS XIII Cognac represents the life achievement of generations of Cellar Masters.
Pharrell’s exclusive track is engraved on a unique clay record made from the rich soil of Cognac, France. It is being kept in one of LOUIS XIII’s cellars in a custom, state-of-the-art safe. The safe has no code and no key, as it will unlock automatically in November 2117. But it is also water-soluble, which means the world’s only copy of “100 Years” will be destroyed if our neglect for the earth leads water levels to rise up.