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The first pop-up boutique, at Shenzhen mixc, China
February 2019


Following the opening of the LOUIS XIII Boutique in Beijing in 2016, in London at Harrods and Xi’an SKP in 2018, LOUIS XIII unveils its first Pop-Up Boutique in the prestigious Shenzhen MixC shopping mall that will last until 28 February 2019.

The LOUIS XIII ephemeral Pop-Up boutique takes its clients far beyond the cognac to offer them a wave of sensations, an emotion, and an experience.

LOUIS XIII enthusiasts may take the opportunity to come forth and speak directly to a LOUIS XIII expert to discover the full range of LOUIS XIII collections, from La Miniature to Le Mathusalem. They can be advised on how to join the waitlist for limited editions and how to become part of the few collectors in the world to acquire the first of a series. They will have the privilege to taste LOUIS XIII via exclusive personal session, leading them into an unprecedented tailormade journey.

LOUIS XIII cognac is an icon of French art de vivre and excellence. The LOUIS XIII Pop-Up Boutique exposes a skilful mix of Luxury and elegance, design, digital technology and customized lighting, therefore appealing to all senses. Showcasing materials and colours that tell the LOUIS XIII story – limestone evoking the precious chalky terroir, copper recalling the eaux-de-vie stills, oak invoking the ancient casks, glass and crystal for the decanters, the Pop-Up boutique invites clients on a passage through time, to savour and discover the legend that is LOUIS XIII.

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